What We Do

A sustainable ecosystem is strategically important for the development of any country. The only way to keep talented people in Armenia and attract new ones is to create comfortable and modern living conditions. This means a healthy environment, opportunities for self- realization, high-quality education and health care.

Today, our country, along with the entire planet, faces serious climate challenges that will inevitably affect our quality of life. It seems that at some point humanity has gone the wrong way and now needs to make a U-turn. That is why IDeA Foundation launches Climate Uturn — an environmental platform aimed at changing humen’s attitude to the planet and behavioral patterns.

Nearly 50% of daily actions are just a mindless habit. By introducing green habits, Climate Uturn on its turn, plan to engage people into sustainable circle of collective action that creates positive environmental impact. In addition, the project program includes the development of environmental standards for products and services implemented in Armenia., as well as, the platform focuses on 3 most relevant areas where it’s easier to take an action and immediately see results. These are waste prevention, creation and preservation of green areas, and energy saving.

Together with its partners, IDeA Foundation has already implemented a pilot project, World Cleanup Day in Armenia on September 15, 2018, engaging more than 10 thousand volunteers, thereby cleaning more than 300 points throughout Armenia, including Lake Sevan.