May 14, 2015

Veronika Zonabend: “DAI will serve for the new perception of Armenia in the world”

One of the key areas of our work is the preservation of the Armenian cultural heritage. We believe that culture, education and development of social entrepreneurship are the elements that will help Armenia shift from the survival mode to the prosperity mode.

Mediamax’s exclusive interview with Co-Founder of RVVZ and IDeA Foundations Veronika Zonabend

- IDeA and RVVZ Foundations have acted as the sponsors of Armenia’s national pavilion, Armenity, which was awarded “Golden Lion” – the grand prize of the Venice Biennale. How was the decision to support this project made?

- One of the key areas of our work is the preservation of the Armenian cultural heritage. We believe that culture, education and development of social entrepreneurship are the elements that will help Armenia shift from the survival mode to the prosperity mode.

Besides, 2015 is special for Armenians as it marked the centenary of the Armenian Genocide, and with regard to it, Armenia has engrossed the utmost attention of the international community and mainstream media. We considered this a good opportunity for the commendable introduction of Armenia in terms of contemporary art and thus made the decision to become one of the sponsors of Armenity pavilion. It also served us an excellent chance to tell the professionals of the world of art, curators and painters about our new initiative, Dilijan Art Initiative (DAI), and thereby draw their attention to Armenia. 

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