Annual Report
IDeA is proud to actively invest in Armenia’s growth through open and impactful initiatives, and to support social impact initiatives globally. And we are happy to report back to you on the challenges and successes of this past year.
About Us
IDeA is a multifaceted not-for-profit charitable foundation incorporated in Armenia. Our purpose is to run and support long-term economic, social and cultural programs targeted at strengthening and prospering Armenia and the Armenian identity all over the world, as well as supporting other social impact initiatives globally.
Together, we will develop Armenia’s philanthropy infrastructure. Empower others to create in a sustainable ecosystem. And develop and support initiatives that build toward this future, including those launched and sponsored by Ruben Vardanyan and his partners.
Our Approach
Guiding every move we make are 6 Guiding Principles. They ensure our accountability and sustainability. And adhering to them keeps us focused, purposeful, and strategic.
Our Guiding Principles
Set a higher standard for achievements and potential in an impactful, measurable way
Create an open platform of engagement for local partners, international stakeholders, and the government
Reinforce other projects and impact multiple sectors simultaneously
Scale and create a chain reaction of impact over time
Use a blend of profit and charity investment to ensure long-term self-sustainability
Exemplify international best practices of design and management
Leadership
Our operational excellence stems from the strength of our leaders. IDeA’s team works tirelessly to ensure our work is implemented flawlessly.
Armen Minasyan
Director
Armen Minassian is the Director of the IDeA Charitable Foundation. After graduating from Yerevan State Medical University, he went on to become an ophthalmologist, before taking fellowship trainings at Columbia University and Stanford University in neurobehavior science. Armen Minassian is also an important part of the Healthcare Platform.
Liana Yordanyan
Chief Operations Officer
Liana Yordanyan oversees IDeA’s operations striving to achieve organizational excellence. Also, she is the foundation’s Chief Legal Officer. In her practice, Liana advised high profile clients on complex legal issues and multi-million dollar transactions, negotiated on clients’ behalf, as well as managed numerous cases and trials in a broad range of areas. Throughout her career, she has built and led high performing teams which have provided a comprehensive suite of legal services to major businesses and multinational enterprises.
Liana also advised USAID and the World Bank on lawmaking.
She serves on boards of several organizations with focus on humanitarian causes and professional development.
Liana is admitted to practice law in Armenia (Chamber of Advocates).
Liana holds a Master of Laws degree from Boston University and practised law in the U.S.
Sergey Asatryan
Chief Finance Officer
Sergey Asatryan is the Chief Financial Officer of the IDeA Foundation. Graduating with degrees in Economics and Industrial Engineering from Yerevan State University and the American University of Armenia, Sergey has helped develop and manage the finances of key business groups in Armenia.