What We Do


IDeA was established by visionaries who have always looked into future perspectives and opportunities.

Armenia 2020

In 2001 Ruben Vardanyan, Noubar Afeyan and other prominent Armenians originated the “Armenia 2020” initiative, which attracted McKinsey international consulting agency and more than 200 international experts.

The concept for IDeA evolved from the project “Armenia 2020”, which aimed to identify development prospects for Armenia until the year 2020. This exercise ultimately pointed to a strategic set of priorities for Armenia, both inside and outside the country. Armenia 2020 has been expanded to Armenia 2031, which will continue to focus on strategic analysis of long-term growth opportunities for Armenia and Armenians.