Ecosystem platforms > ECOLOGICAL PLATFORM


Climate Uturn is an initiative that raises awareness of environmental sustainability and standards through research, events and online campaigns. Through its projects people get ecological education and tools to change their surroundings and impact communities.

It operates in Armenia and Russia.

In an era of rapid and global environmental change, it is essential to develop a society of citizens well educated in ecological processes and concepts.

To that end, a series of projects ranging from raising awareness on ecological issues to offering solutions to specific problems faced by Armenia and the world today have been carried out.


  • Series of lectures for HeadHunter team’s children (10 lectures on food sustainability, fashion sustainability and green cities)
  • Series of lectures for Krylya School in partnership with Headhunter and project work (18 meetings that included 12 lectures on food sustainability, fashion sustainability and green cities as well as six projectwork meetings where students created their own project – sustainable canteen in their school)
  • Series of lectures and project work for Ayb students with three sustainability projects at the end (students gathered the data for a food sharing platform during the Artsakh war and helped connect restaurants with free food with refugees; students analysed Ayb canteen in terms of sustainability; students planned an event about the environment)
  • Series of lectures for Ebay Russia team (lectures on food sustainability and healthy eating)
  • Lecture for Deceuninck (lecture on food sustainability and healthy eating)


Concept development and content creation for educational center for teenagers in Yerevan Botanical Garden.


  • Sustainable solutions for Urvakan festival (solar panels were installed, waste sorting was organised, bins installed, and workers and volunteers trained, and plastic bottles were sent to recycling)
  • Sustainable solutions for Moscow local food market (the whole chain of festival organisation was analysed from the food menu to waste sorting, sustainable solutions were presented on every step, and were implemented by the festival team a year later)


  • 50 awareness raising online and offline events about climate change and the environment including an educational eco-corner at the citywide festival #AraratChallenge Fest and a Meeting with Mary Robinson, UN Special Envoy for Climate Change
  • World Cleanup day with over 10,000 participants, and plastic sorting and recycling
  • Representing Armenia at UN COP 25 Climate Summit in Madrid


  • Research on the food safety industry in Armenia in partnership with the UNDP
  • Research on sustainable water consumption for Moscow City Hall
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Dear Visitor,

We are glad you are interested in the activities of the IDeA Foundation.

On this platform, you can learn about two-decades long thought, passion, commitment and hard work — all in pursuit of a more prosperous Armenia. The road has been long and reflections many. But we managed to achieve to a point where our work has left its mark on the lives of millions of people and we are really proud of it.

Our accomplishments are the fruit of a collective effort by hundreds of thousands of promoters and volunteers, tens of thousands of donors and supporters, hundreds of colleagues and dozens of founding partners. Together, we have shown what wonderous things can be achieved when people strive for realization of a common goal.

Allow our family, who was lucky enough to witness these remarkable achievements from the beginning, to express our sincere gratitude to numerous wonderful, caring, purposeful people and organizations that made all these achievements possible. We have the honor to present their successes and express our gratitude to them.

We have tried to present the key landmarks of our journey to a brighter Armenia, to chart the lessons learned, and some of the new approaches and initiatives they have forged — the 700 projects over the last 20 years.

We hope that learning about these works will be as pleasant for you as it is for us to tell about them.

But, more importantly, we would like to see you among those Armenians who will continue this path together with us in the future.

If a single community of like-minded people working towards the realization of a common vision of the future can achieve such a result, imagine what kind of changes can be made if the efforts of the entire nation were directed towards creation. Together we can dream.

And, together, we can make our dreams come true.

Thank You,

Ruben Vardanyan and Veronika Zonabend