Setting the vision


In 2008, a real wedding marathon was held in Artsakh, where 700 couples were married on one day.

With live television coverage and mass events throughout Artsakh, it was the biggest public event for years and had been initiated by Levon Hairapetian, a Russia-based, Artsakh-born entrepreneur. The couples were married in Gandzasar Monastery and Ghazanchetsots Cathedral in Shushi.

They danced a waltz together on Revival Square before walking down the steps to the central stadium of Stepanakert, where they celebrated together at a mass wedding feast at long tables. The initiative helped revive and promote Armenian wedding traditions, local cousine, as well as elements of Karabakh folklore, like donkey-races.

The project donors pledged $2,000 for each child born to those who took part in a mass wedding for 700 Karabakh couples. Within 5 years, about 1 100 children were born into these families, fostering infrastructural improvements and policy reforms in Artsakh starting from maternal healthcare to early childhood education.

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Dear Visitor,

We are glad you are interested in the activities of the IDeA Foundation.

On this platform, you can learn about two-decades long thought, passion, commitment and hard work — all in pursuit of a more prosperous Armenia. The road has been long and reflections many. But we managed to achieve to a point where our work has left its mark on the lives of millions of people and we are really proud of it.

Our accomplishments are the fruit of a collective effort by hundreds of thousands of promoters and volunteers, tens of thousands of donors and supporters, hundreds of colleagues and dozens of founding partners. Together, we have shown what wonderous things can be achieved when people strive for realization of a common goal.

Allow our family, who was lucky enough to witness these remarkable achievements from the beginning, to express our sincere gratitude to numerous wonderful, caring, purposeful people and organizations that made all these achievements possible. We have the honor to present their successes and express our gratitude to them.

We have tried to present the key landmarks of our journey to a brighter Armenia, to chart the lessons learned, and some of the new approaches and initiatives they have forged — the 700 projects over the last 20 years.

We hope that learning about these works will be as pleasant for you as it is for us to tell about them.

But, more importantly, we would like to see you among those Armenians who will continue this path together with us in the future.

If a single community of like-minded people working towards the realization of a common vision of the future can achieve such a result, imagine what kind of changes can be made if the efforts of the entire nation were directed towards creation. Together we can dream.

And, together, we can make our dreams come true.

Thank You,

Ruben Vardanyan and Veronika Zonabend