Creating bridges


MEDIACRAT produces special interest and custom media content, offers a wide range of creative, BTL and other media services. Founded in 2004, today MEDIACRAT is one of the most dynamic media holdings in Russia and is particularly well known for its products and services in such segments as international business, private banking and wealth management, sports and lifestyle for men as well as corporate media.

MEDIACRAT Event Management is a BTL agency offering the entire range of event marketing services, including gala receptions & presentations, conferences & business events, travel & entertainment contests & awards, mentoring & workshops, music & party. The best known events are SPEAR’S Russia Wealth Management Awards and SPEAR’S Club events, Friends of Big Sports, Ballantine’s True Music events, receptions and presentations by many known brands.

MEDIACRAT Publishing delivers special interest and corporate media both in printed and digital format. Founded in 2004, MEDIACRAT Publishing is now one of the industry leaders. Some of our best known projects include BRICS Business Magazine, SPEAR’S Russia, BOLSHOI Sport and WATCH Russia magazines, as well as corporate publications launched at the request of Alfa-Bank, Pernod Ricard, Rostelecom and other major Russian and international corporations.

MEDIACRAT Brand Development is a creative boutique that forms part of the MEDIACRAT group and specialises primarily in strategic and tactical marketing solutions as well as brand creation and development. Mediacrat is a trusted partner to ArArAt, one of the most popular Armenian brands in the world. The partnership lasts over a decade resulting in fruitful cooperation for the development of brand platform, design of bottles and packaging, launch of new products, supporting the brand in hosting various receptions and presentations.

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Dear Visitor,

We are glad you are interested in the activities of the IDeA Foundation.

On this platform, you can learn about two-decades long thought, passion, commitment and hard work — all in pursuit of a more prosperous Armenia. The road has been long and reflections many. But we managed to achieve to a point where our work has left its mark on the lives of millions of people and we are really proud of it.

Our accomplishments are the fruit of a collective effort by hundreds of thousands of promoters and volunteers, tens of thousands of donors and supporters, hundreds of colleagues and dozens of founding partners. Together, we have shown what wonderous things can be achieved when people strive for realization of a common goal.

Allow our family, who was lucky enough to witness these remarkable achievements from the beginning, to express our sincere gratitude to numerous wonderful, caring, purposeful people and organizations that made all these achievements possible. We have the honor to present their successes and express our gratitude to them.

We have tried to present the key landmarks of our journey to a brighter Armenia, to chart the lessons learned, and some of the new approaches and initiatives they have forged — the 700 projects over the last 20 years.

We hope that learning about these works will be as pleasant for you as it is for us to tell about them.

But, more importantly, we would like to see you among those Armenians who will continue this path together with us in the future.

If a single community of like-minded people working towards the realization of a common vision of the future can achieve such a result, imagine what kind of changes can be made if the efforts of the entire nation were directed towards creation. Together we can dream.

And, together, we can make our dreams come true.

Thank You,

Ruben Vardanyan and Veronika Zonabend