The concept of Stepanakert-Shushi ropeway originated from the ambition to improve transport infrastructure and tap Artsakh’s intrinsic potential for tourism by providing a modern tourism and transportation vehicle between the two cities. Implementation of the project of this scale would also transform the overall perception of the Artsakh region by showing that it could be a venue for major modern investment — rather than merely humanitarian aid.


The intention behind the “Eco-Village Noragyugh” concept was to develop a Centre for education and sustainable tourism in the Askeran region. This would attract local, national and international tourists, respect local traditions and social structures, offer job opportunities to local people and guarantee economic prosperity for the region. The project’s major challenges were the stimulation of demand for tourism to Artsakh and lack of local knowledge about hospitality management, construction and sustainable farming in the region. The project therefore included the setup of the tourism infrastructure, the development of a vocational school and an eco-modelfarm.

The Eco-Village represents in miniature the unique selling points of Artsakh as a whole, reflecting the area’s values, its vast history and unique culture. It celebrated Artsakh. The Eco-Village concept involves local people, and respects and adapts to local conditions in terms of climate and landscape. With this holistic approach, the development had the potential to become a worldwide showcase for eco-tourism.

The program well integrates into the Artsakh ecosystem, based on the idea that it is possible to preserve the past and traditions whilst simultaneously looking forward to ensure the development of the economy and education.


This concept is thought to develop a guest house in Stepanakert to host various visitors, particularly targeting business visitors, and support the development of MICE tourism.


This concept involved the master planning and restoring of the historical quarters of Shushi town, preserving its cultural heritage and creating new smoothly embedded touristic infrastructure to attract domestic and foreign travellers.


This concept envisages establishing a National Park in Artsakh to protect the unique biodiversity of the region and offer opportunities to position it for eco and nature-based tourism and recreation.

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Dear Visitor,

We are glad you are interested in the activities of the IDeA Foundation.

On this platform, you can learn about two-decades long thought, passion, commitment and hard work — all in pursuit of a more prosperous Armenia. The road has been long and reflections many. But we managed to achieve to a point where our work has left its mark on the lives of millions of people and we are really proud of it.

Our accomplishments are the fruit of a collective effort by hundreds of thousands of promoters and volunteers, tens of thousands of donors and supporters, hundreds of colleagues and dozens of founding partners. Together, we have shown what wonderous things can be achieved when people strive for realization of a common goal.

Allow our family, who was lucky enough to witness these remarkable achievements from the beginning, to express our sincere gratitude to numerous wonderful, caring, purposeful people and organizations that made all these achievements possible. We have the honor to present their successes and express our gratitude to them.

We have tried to present the key landmarks of our journey to a brighter Armenia, to chart the lessons learned, and some of the new approaches and initiatives they have forged — the 700 projects over the last 20 years.

We hope that learning about these works will be as pleasant for you as it is for us to tell about them.

But, more importantly, we would like to see you among those Armenians who will continue this path together with us in the future.

If a single community of like-minded people working towards the realization of a common vision of the future can achieve such a result, imagine what kind of changes can be made if the efforts of the entire nation were directed towards creation. Together we can dream.

And, together, we can make our dreams come true.

Thank You,

Ruben Vardanyan and Veronika Zonabend